Hikikomori Stereotype – Google & HMCT
In the year of lockdowns, Hikikomori Stereotype surges as a social campaign bringing attention to the human cost of social pressure, centered around the millions of dreams that live in perpetual quarantine. Its design is made of the combination between two popular elements: Open Sans (Google’s 2nd most served type) and Billie Eilish’s “Everything I Wanted”. Together they serve as a reminder of the struggle some people face every day, opening a channel of empathy for the future generations in both the digital and the physical world.
This spec work won 1 Wood Pencil at D&AD New Blood Awards 2020.
Rohil Borole – Art Director
Seine Kongruangkit – Art Director
Raquel Vega – Art Director
Javier Granados – Copywriter
Lorenzo Colnaghi – Copywriter